Offshore Oil and Gas Industry 2009 – Market Report
 
 This Report analyses the UK offshore oil and gas industry and covers activities in waters surrounding the UK, known as the UK Continental Shelf (UKCS). In 2008, total sales for oil, gas and related products amounted to £39.73bn, up by 28.7% on the previous year. Government taxes and royalties attributable to UK oil and gas production in 2008/2009 were £12.98bn, an increase of 65.7% on 2007/2008. Production of oil and gas in the UKCS is declining: the 150.1 million tonnes of oil equivalent produced in 2008 was 5.1% less than in the previous year and 25.8% less than in 2004. Imports are increasing as a result of declining indigenous production.  ( http://www.bharatbook.com/detail.asp?id=129658&rt=Offshore-Oil-and-Gas-Industry-Market-Report.html )
 
 The UK offshore oil and gas industry is now mature and some of the early investors are selling some of their less productive assets, mostly to smaller companies. The more recent discoveries are generally smaller and more difficult to develop than the earlier discoveries. As a result, some of the major oil/gas companies are focusing on other areas of the world with better short- and long-term prospects than the UKCS.
 
 Government strategy on energy addresses the issues of energy security, affordability and sustainability. There is also emphasis on a low-carbon Britain, a factor that works against the oil and gas industry with its high carbon emissions. Part of UK government strategy is growth in low-carbon renewable energy and nuclear power; both factors that reduce the potential market for oil and gas. Although this reduced-carbon future for the UK puts pressure on the use of oil and gas, these two fuels will be required for the foreseeable future. The UK is now in an era of rising oil and gas imports, a scenario that favours the use of all the oil and gas that the UKCS can produce. As UKCS reserves become depleted, offshore structures that no longer have a use will have to be removed, an additional cost for the industry.
 
 Regarding imports, the UK will have to compete to an increasing extent in world markets for its oil and gas. This involves importing from countries that, due to very different cultural backgrounds, are not natural trading partners for the UK. Some of these regions are somewhat politically unstable. To satisfy the UK gas requirement, liquefied natural gas (LNG) imports will increase and there will continue to be activity in the UK expanding gas storage facilities and developing LNG terminals. Very significant reserves still exist in the UKCS but development will require substantial investment. Due to the current economic downturn in the UK some of these investments may be delayed.
 
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Article Source:http://www.articlesbase.com/marketing-articles/offshore-oil-and-gas-industry-market-report-1649105.html

In 1915, California farmers banded together to rename the ahuacate, a pear-shaped fruit with pebbly skin and an oversized pit inside. They knew this Aztec word was hard for Americans to pronounce, and the Spanish version of the name, aguacate, was just as difficult for them. The new made-up name they agreed upon, avocado, sounds vaguely Latin American but does not present pronunciation problems for English speakers.

Those California farmers wisely recognized that an unfamiliar product with an unfamiliar name is hard enough to market, and when it also has a name whose sound patterns are unfamiliar to the ears of the public, that’s one success barrier too many.

Foreign names for companies or products sometimes do very well in the American market. We also see plenty of pseudo-foreign names – created by misapplying spelling patterns found in foreign languages. For example, “soleil” is the French word for sun. When a suntan lotion placed a circumflex mark over the “o” in “soleil,” it created fake French. Such names can appeal to those who have a slight knowledge of the foreign language – enough to recognize foreign implication but not enough to identify its implementation as wrong.

Use the following four-point checklist to make sure you’re branding well by giving your name a foreign flavor rather than burdening your creation with a seriously disadvantageous name.

1. Does the spelling create uncertainty? A Chinese appliance company uses the brand name Haier for its Germanic implication of technical quality. However, with that spelling, an English speaker might pronounce it either HIGHer or HAYer.

Likewise, imagine someone confronting the brand name Pricci for the first time. It might be meant as an Italian surname, but that still leaves open whether it should sound like “preachy” or like PREEsee – or even like a cheeky spelling of “pricey.” Hesitation over pronunciation hurts word of mouth publicity.

2. Are there diacritical marks? These include accent marks, the umlaut (two dots over a vowel, common in German), the o-slash (ø) in Danish and Norwegian, the tilde (that little squiggle over the “n” in Spanish words like señor) and many others. Sometimes these are added because they are needed to be correct in the foreign language that is the source of the name, and sometimes, as with the suntan lotion with the extra circumflex, these are added solely for effect. Either way, the marks signal foreignness and make a reader slow down and consider how to say the word.

Note that many people don’t know how to type special characters. And on the web, some browsers and email readers don’t interpret those special characters correctly. Consequently, brand names with accents, circumflexes, umlauts, tildes and o-slashes often get butchered in writing. (I’ve mostly avoided using them in this article for that reason.) If your media coverage and bloggers leave them out, then your branding becomes inconsistent.

3. Does the written name seem totally forbidding to your target audience? It’s not surprising that no one, as of this writing, has yet snagged the domain XuStore.com even though it would be pronounced “Shoe Store,” because the name Xu (also written Hsu in another transliteration system) flummoxes Westerners who do not speak Chinese. I understand that the common Vietnamese name Nguyen is pronounced nWEN, but that’s another one that many Westerners encountering it for the first time would not even dare to try.

A foreign company name might also seem forbidding mainly because it’s long and contains syllables that have to be painstakingly sounded out. For example, both Kamehameha Kites, named after a Hawaiian king, and Vneshtorgbank (a large Russian enterprise which is now called Bank VTB), would give many Americans pause.

4. Is your target market clueless when it comes to foreign languages? A customer base that has traveled widely and knows one or two non-English languages generally takes a hard-to-say foreign name in stride better than a stay-at-home population of English-only folks.

My advice is that a “yes” to more than one of the above four questions indicates too high a risk for your naming. Just one “yes,” however, could make for a cool invention. Remember Häagen-Dazs? That premium ice cream brand got a massive boost from its fake-Swedish name. Despite its umlaut and weird alphabetical sequences, it has only one probable pronunciation – and sophisticated, well-heeled consumers took to it like, well, a scrumptious treat.

Marcia Yudkin is Head Stork of Named At Last, which brainstorms catchy company names, product names and tag lines for clients around the world. Download a free copy of “19 Steps to the Perfect Company Name, Product Name or Tag Line” at http://www.namedatlast.com/19steps.htm .Article Source:http://www.articlesbase.com/marketing-articles/four-cautions-regarding-a-foreignsounding-or-foreignlooking-new-business-name-1649234.html

Every Business, irrespective of which type it is, requires proper advertising and marketing in order to become well known among the people. So the marketing should be such that the next time a person goes to buy a product that is sold by you, then he should opt only your product out of the wide variety of products from different companies. This is where targeted advertising and marketing comes into picture.

Several methods have been used to achieve this purpose like paper media, print media, television media, radio broadcasting, and the internet. But the most effective and result oriented marketing would be to send product information to email lists or mailing lists.

Email lists or mailing lists are a list of emails of all the potential people, who may also be potential buyers. Generally, these email lists or mailing lists are targeted to a particular niche. For example, a particular list might essentially consist of email ids of all those potential shopping freaks who love to shop clothes. Hence this mailing list would be useful for promoting your clothing store or clothing business.

Although finding a proper emailing list can be tough, however, there is a much bigger problem that might have to be looked into first, that is, the email spam issue. Many email service providers have filters that tend to filter out emails that particularly targeted promotion of products etc and mark them spam. They are then automatically moved from your inbox to spam folder within your emailing interface. Thus, most of the people end up missing such mails because they normally do not check their spam folder.

There are some tips and tricks if followed properly, this problem can be resolved. First of all make sure that the lists that you have consist of genuine email ids that are active. Many times, when you try to buy one, you end up buying those email ids that are presently inactive and not used by users. Such email lists generally end up getting caught in the spam filtering process. Therefore, ensure that you are buying a mailing list that has correct and active email ids only.

One of the reasons why a mailing list that consists of inactive or dead email ids end up getting caught in spam filtering process is because spam filters generally consider sending email to inactive address to be as spamming. The tool that checks whether a particular email is spam or not, does it by sending email to an inactive address at least thrice. When it receives a delivery failure message, it automatically assigns such an address to spam list, thus throwing your email into the spam folder.

Therefore, we understand that to make your email advertising work properly, we must ensure to have a mailing list that has genuine email addresses. The email addresses should also be of targeted audience so that your product details directly go to those who are interested in buying it.

Jason Creation – Want to learn more about Email Lists and Mailing Lists, then look no further.Article Source:http://www.articlesbase.com/marketing-articles/how-important-can-targeted-email-lists-be-1645865.html