Among the deafening noises of the Internet, how can one get people to listen to what one has to say, look at what one has to show, or buy what one has to sell?

VIDEOS-of course!

Savvy individuals have taken advantage of this to take their messages to a global audience.

Why should you consider videos?

Because the Internet with its international reach and immediacy, has the power to broadcast video and audio messages, on demand, to a global audience: this kind of power cannot be over-estimated.

Moreover, Google and the other search engines now put premium on, and index videos, a process that can enhance a site’s ranking and hence its bottom line.

Proper production and distribution of a good video can ultimately create an avalanche of recognition and branding for an entity.

When done right, and when what is being disseminated, connects with the audience, the rewards can be an explosion of exposure of a message to a world-wide audience.

Self Marketing How-To

Videos may be the hottest means of distributing “content” today!

There are many video hosting sites, and the marketer would do well to submit to several of these sites, paying special attention to submission guidelines.

One should also take care to submit to the right category-this may be the difference between being indexed or not .

While this may be a tedious and time consuming enterprise, there are tools for automation that are worth their expense.

There is a very important aspect of a video that many people normally ignore- and that is the voice used in the narrative.

There is a reason some people are chosen as negotiators when police are involved in a hostage situation. There is a reason some peoples’ voices turn us off, while some engage us.

What is the point, you ask?

The point is that, the voice should match the message-the voice pitch, the “voice speed,” should convey sincerity. One should not let his/her ego over-ride common sense in choosing who does the video narrative.

Another important aspect that is easy to forget is color. Have you ever wondered why babies’ toys have bright colors? Grown-ups even have their own favorite colors!

Consider traffic lights: Red means danger, Yellow means caution; Green means permission to proceed. These colors and their implications have been seared into people’s minds.

Colors can engage or turn off an audience, as any graphic artist, or a woman buying a dress, can attest to. Humans are visual animals.

It would do a prospective video marketer a lot of good to pick up and read a book on colors and how they affect human response.

How about content?

What a lot of people do not realize is that a video is actually a “picture article.” And this is how a video production should be approached. No one hopes to connect with his audience without good content.

A video served up with good humor connects more with people. But here also, one should be very careful for several reasons..

1. The humor should be in good taste
2. The humor should not overwhelm or displace the central message
3. The humor SHOULD be relevant to, and reinforce the central message
4. If one anticipates a cross-cultural audience, one has to consider cultural comprehension of, and sensitivity to, any humor used.

But as powerful as videos are, every one may not be able to take advantage of this awesome tool. On the one hand ,there is a sizable expense involved in the production of a good video. This makes it difficult for some people to take advantage of this strategy.

On the other hand, there is the technical challenge; a flash video, for instance, requires some technical capabilities, in stitching together snippets of disjointed video and audio files, animations, graphics etc.

Then there is the problem of compatibility. There are several video and audio formats. Sometimes it might be required to convert from one format to the other

A lot of people do not possess this kind of technical expertise! But, these obstacles should not prevent any one from taking advantage of videos in distributing content.

The solution to all these, lies in finding ways of producing and distributing videos , without too much expense or a degree in computer science.

Since a video is actually a “picture article”, the would be video maker should consider taking advantage of a technology that can produce his videos from his articles! This technology is now available.

It is now possible for the average person with minimal technical capabilities to make his /her own stunning videos, and distribute them widely..

And all these without the expense and gadgetry that all that exercise would normally require…without ever touching a camera, knowing anything about graphics, animations or voice-overs.

Finally the point of making a video, in the first place should not be forgotten

You make a video because you want the viewer to take a particular action.

It is imperative to constantly remind the viewer-in a subtle way- about this desired action throughout the video.

Why be subtle? Because you are not selling anything; you are just educating, and you do not want to appear pushy. Any action taken by the viewer should be made to seem like his own independent decision.

And if you have done your homework the viewer will take that desired action.

T.J is a web designer/copywriter/researcher dedicated to helping others enhance their lives through their own success
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Article Source:http://www.articlesbase.com/marketing-articles/how-to-use-video-marketing-to-increase-profit-and-better-se-ranking-1773279.html

Filed under: Internet Marketing Articles

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