If you’re trying to Sell Your Music Online and get into music marketing and you want to try and sell something online, it’s got to be a real big deal. A bunch of songs won’t do it for even $9. And, get close to the customer. Customers especially fans can be demanding, but that doesn’t mean you should sterilize the whole sales process. If you can help people who buy the product with free advice than they feel they’ve got their moneys worth, and as I said, everyone’s different. Writing a quick email to make some suggestions to a fan or customer, I feel I’ve delivered value.

I’m quite experienced in Music Marketing and promoting novel acts because my background is in marketing and branding, which is all about translating unique experiences into value for audiences, and making their enjoyment and your recognition into a source of income online.

It’s important when artists understand that they are personally committed to their art that professional support is probably required to determine whether there’s a realistic market for what you offer, or more precisely in my field, to determine whether this can be developed into a source of income through new online business models and marketing methods.

From a sales perspective, you need a strong sales pitch on your site so to speak, but perhaps before we investigate that it would be worth examining your basic business models. I don’t know how viable driving sales and revenue with a CD in this era so we’d want to look at what you can offer in broader depth.In terms of promotion we have plenty of methods and techniques that would compliment your emerging brand but we’d have to assess what we’d need to do pronounce that brand – really take that tone from your blog and make it present.

I always say to artists we can do our promotion and drive fans but there needs to be something there for them to engage with, you’ve got your email list, now you need to drive sign ups with content that connects. Thats why this branding and development of content for your audience is so important. Online you have to have a consistent presence in order to build a consistent fanbase, then you can create revenue by servicing that fanbase in multiple ways including CD sales.

With $600 we could do a fair bit in 3 months, I’d suggest a makeover for your site, and developing your blog as a platform, and promoting that through search engines. I would also use an online advertising campaign to drive email sign ups – this becomes more effective once your whole sales process has matured – but we’d also have to develop your email management process to work in with your business model.

So there’d be a lot of written content development and editing required but we’d also look at how we can use video to meet our needs, and perhaps work on creating a video for the purpose of driving

propositions such as email sign ups and sales relevant to our primary business model (whether thats selling CD’s or otherwise).

Youtube and Myspace promotion we’d have to discuss whether these were suitable.

Basically it depends whether you want simple online promotions or you need us to get involved with branding and content creation also.

I know your basic content is strong but have you got the capacity to engage a building fanbase with regular weekly content?

So your basic $200 p/month covers the promotion you’re talking about, social networks, and search through Google. I’ll also discuss recommended strategies for online advertising which I suggest an

additional budget of $50 p/month for.

But what will happen when social and search visitors begin to arrive?

Have you got free content we can offer to push email sign ups?

And will you need support in delivery weekly content through the social portals and your blog?

If you and/or the artists can contribute regular blog posts, video content and interactive/viral concepts, great, but you may need regular content developed (blogs, video, interactive/viral elements) and branding support to engage fans.I think once you’ve got your head around outsourcing and having guys overseas do all the promotion for you, that’s pretty much half of learning Music Marketing how to sell your music online. But you want to know which sites I use where I do everything and how I do it so it all works out. Once you know that stuff, well you’ve already got the edge over the guy who is completely DIY.

Now you just need to work out how to make money. I can’t promise anything there but I can give you plenty of ideas to Sell Your Music Online and some of them work for me, I’m sure one or two will work for you. You just have to be ready for it take a couple of years. That’s life. For more log onto: http://www.musicmarketingmanagement.com

Matt Turner is director of Kurb Promotions (www.kurb.co.nz), a New Zealand based company offering comprehensive and affordable Music Marketing and Sell Your Music Online services to entertainers and small businesses around the world offering internet marketing packages, video marketing.

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How you should choose a network marketing opportunity?

Once you have decided that network marking is the opportunity you would like to pursue, it is time to get your checklist out and get busy!  As you create your “how to choose a network marketing company” list you will want to start with research, locating an experienced person in the business, locating information sessions, looking at the pay structure, and what type of training and support is offered.  

Taking the time to do some basic research will pay off in the long run.  There are a couple of resources such as The Better Business Bureau, and the Direct Selling Association will be a great resource on how to choose a network marketing opportunity.  You will be able to see any negative reports and complaints that are on file for a company and much more.

One of the best ways to find out more information about this industry and a specific company would be to find someone who is already in the business and has had some success.  They would be able to provide you with a wealth of information and share some insight regarding their personal experience within the network marketing opportunities.  

As you are collecting information on the various network marketing opportunities, it would be prudent to attend as many information sessions that you can locate.  You will be able to analyze all the information and make a decision.  If you find someone in the network marketing business, you could ask him or her if you could go with him or her to one of his or her local meetings.  

The training and support provided by the company should also be a part in how you choose a network marketing company.  Having someone to turn to when you need help and getting all the follow-up needed will help you be successful.  Check into the exact structure and outline of what this consists of and see if it will fit into your life.  You may be transitioning into this business part-time while still working your full-time job and will need a structure that supports your transition.  

Getting paid is always an important component that should be considered when you are choosing your network marketing company.  How sophisticated is the company technologically speaking?  Are they set-up to have your commissions easily sent to your account, etc?  How long it takes to get paid and how much you are getting paid on your transactions? The overall compensation structure is important to understand.  You might even want to talk with other representatives of the company and get feedback from them on their experience with getting paid and support for training.  

How to pick a network marketing company will encompass the above points and it will be important to look at each point in-depth.  Everything thing from research, finding an experienced person, information sessions, training and support, and the pay structure are all critical parts of your decision making process.   By following this outline, you will be well on your way to working with a network marketing company.

Maryjean Howe is a professional internet marketer and business coach based out of Oceanside, CA. She works with people to help them start a business and continues to help them use training materials to effectively run a successful business. Maryjean has worked with people from all different backgrounds to help them start a business with or without any experience. For more information or to learn how to work with Maryjean, go to http://MaryjeanAHowe.net/?t=mit

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Among the deafening noises of the Internet, how can one get people to listen to what one has to say, look at what one has to show, or buy what one has to sell?

VIDEOS-of course!

Savvy individuals have taken advantage of this to take their messages to a global audience.

Why should you consider videos?

Because the Internet with its international reach and immediacy, has the power to broadcast video and audio messages, on demand, to a global audience: this kind of power cannot be over-estimated.

Moreover, Google and the other search engines now put premium on, and index videos, a process that can enhance a site’s ranking and hence its bottom line.

Proper production and distribution of a good video can ultimately create an avalanche of recognition and branding for an entity.

When done right, and when what is being disseminated, connects with the audience, the rewards can be an explosion of exposure of a message to a world-wide audience.

Self Marketing How-To

Videos may be the hottest means of distributing “content” today!

There are many video hosting sites, and the marketer would do well to submit to several of these sites, paying special attention to submission guidelines.

One should also take care to submit to the right category-this may be the difference between being indexed or not .

While this may be a tedious and time consuming enterprise, there are tools for automation that are worth their expense.

There is a very important aspect of a video that many people normally ignore- and that is the voice used in the narrative.

There is a reason some people are chosen as negotiators when police are involved in a hostage situation. There is a reason some peoples’ voices turn us off, while some engage us.

What is the point, you ask?

The point is that, the voice should match the message-the voice pitch, the “voice speed,” should convey sincerity. One should not let his/her ego over-ride common sense in choosing who does the video narrative.

Another important aspect that is easy to forget is color. Have you ever wondered why babies’ toys have bright colors? Grown-ups even have their own favorite colors!

Consider traffic lights: Red means danger, Yellow means caution; Green means permission to proceed. These colors and their implications have been seared into people’s minds.

Colors can engage or turn off an audience, as any graphic artist, or a woman buying a dress, can attest to. Humans are visual animals.

It would do a prospective video marketer a lot of good to pick up and read a book on colors and how they affect human response.

How about content?

What a lot of people do not realize is that a video is actually a “picture article.” And this is how a video production should be approached. No one hopes to connect with his audience without good content.

A video served up with good humor connects more with people. But here also, one should be very careful for several reasons..

1. The humor should be in good taste
2. The humor should not overwhelm or displace the central message
3. The humor SHOULD be relevant to, and reinforce the central message
4. If one anticipates a cross-cultural audience, one has to consider cultural comprehension of, and sensitivity to, any humor used.

But as powerful as videos are, every one may not be able to take advantage of this awesome tool. On the one hand ,there is a sizable expense involved in the production of a good video. This makes it difficult for some people to take advantage of this strategy.

On the other hand, there is the technical challenge; a flash video, for instance, requires some technical capabilities, in stitching together snippets of disjointed video and audio files, animations, graphics etc.

Then there is the problem of compatibility. There are several video and audio formats. Sometimes it might be required to convert from one format to the other

A lot of people do not possess this kind of technical expertise! But, these obstacles should not prevent any one from taking advantage of videos in distributing content.

The solution to all these, lies in finding ways of producing and distributing videos , without too much expense or a degree in computer science.

Since a video is actually a “picture article”, the would be video maker should consider taking advantage of a technology that can produce his videos from his articles! This technology is now available.

It is now possible for the average person with minimal technical capabilities to make his /her own stunning videos, and distribute them widely..

And all these without the expense and gadgetry that all that exercise would normally require…without ever touching a camera, knowing anything about graphics, animations or voice-overs.

Finally the point of making a video, in the first place should not be forgotten

You make a video because you want the viewer to take a particular action.

It is imperative to constantly remind the viewer-in a subtle way- about this desired action throughout the video.

Why be subtle? Because you are not selling anything; you are just educating, and you do not want to appear pushy. Any action taken by the viewer should be made to seem like his own independent decision.

And if you have done your homework the viewer will take that desired action.

T.J is a web designer/copywriter/researcher dedicated to helping others enhance their lives through their own success
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