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The Official Get Rich Guide to Information Marketing on the Internet
 
Manufacturer: Entrepreneur Press
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Product Description

The Inside Scoop to Selling Information on the Internet
 You won't learn the key to a four-minute workweek or how to get money to pour out of your computer's printer. And, you won't find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers of the internet and make your information marketing business explode!

  • Master the five steps to internet information marketing success: Salutation, Presentation, Consummation, Perseverance and Enticement
  • Use the Power of ONE-a proven trick that gets visitors to stay and interact with your site
  • Learn proven ways to capture more than 80 % of visitors' names and e-mail addresses
  • Use three profit-proven models that inspire sales
  • Learn the seven laws for effective order forms
  • Discover how to drive customers instead of traffic

Also, get the inside scoop from today's most successful, online information marketers!

Take your information marketing business to the next level-reach millions and make BIG money on the internet.

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More like a course
 
Review Date: August 30, 2008
Reviewer: Frank M. Meyers, Shaker Hts., Ohio United States
Great little book which is more like a course. Covers all the bases of information marketing on the internet. What stands out are the photos of pages from successful information marketing sites. This book also has success stories from some of the top Kennedy style info-marketers. Nice checklist toward the end. Get this one, easy to read and understand.
Must Read for Information Marketers
 
Review Date: November 13, 2008
Reviewer: Mitch Paioff, Littleton, CO
Having read many books on starting an information marketing business, I can tell you that this is by far the best one. I found out about it when I received an email from Robert Skrob inviting me to listen in on a free tele-seminar. I listened to it and immediately afterwards bought the book.

Robert Skrob and Bob Regnerus are geniuses in this field. They describe the process of starting an information marketing business by using the "Five Kings" - King Salutation, King Presentation, King Consummation, King Perseverence, and King Enticement. Each king has a distinct role and purpose. The end result is to get as many potential customers as possible to find you and buy your products.

I became a Robert Skrob fan when I read another book of his "The Official Get Rich Guide to Information Marketing". If you are serious about starting or improving an information marketing business, then you should read both books.

Mitch Paioff, Author, Getting Started as an Independent Computer Consultant

The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months

Getting Started as an Independent Computer Consultant

Landing Pages 101
 
Review Date: October 30, 2008
Reviewer: Craig A. Valine, Pasadena, CA
"The Get Rich Guide to Information Marketing on the Internet" is an excellent book about setting up your website for one primary purpose: To get your ideal prospects into the funnel.

The book was timely for me, because I have known the fundamentals of setting up a landing page, but it gave me some missing info I had been urgently looking for. Actually, someone in my Info-Marketing Mastermind had been trying to set up a site (the old way) and I said "Get this book right way and read it!"

Bob Regnerus is "the" expert when it comes to capturing "targeted" leads from your website. I thought the book was simply put, but effective in strategy.

(My book, by the way, was highlighted all the way through! - Gold nuggets of information everywhere within the book. :)

Craig Valine
"The [Former] Struggling Consultant"
http://FormerStrugglingConsultant.com
"This book is great!"
 
Review Date: September 8, 2008
Reviewer: Scott Tucker, Chicago
"I've been following Robert Skrob & Bob Regnerus for some time now.

Robert Skrob is expert at getting started in the information marketing business, and is a great teacher.

Bob Regnerus is an expert at improving pay-per-click results, improving conversions on landing pages, and so on.

Together, they're written a terrific book on how to information marketing on the internet!

Oh yeah, the book comes with a free CD too!"
Concerns the strategic planning aspect behind the design and building of an ecommerce Web site where infoproducts are sold.
 
Review Date: August 31, 2008
Reviewer: Jeff Lippincott, Princeton, NJ USA

I liked this book, but I didn't love it. Thus, the 4-star rating. Last month I was vacationing in Hawaii where I visited the Barnes and Noble store in Honolulu and purchased "Start Your Own Information Marketing Business" by Robert Skrob et al (ISBN: 9781599181745), and "Start Your Own Coaching Business" by Monroe Mann (ISBN: 9781599181820). I found both books to be wonderful reads and intimately-related to each other. The Robert Skrob book I got in Hawaii has 13 chapters, and the eighth one is a short version of what is covered in the instant book being reviewed. In fact, Bob Regnerus authored that Chapter 8 entitled "Maximizing Online Info-Product Sales, Generate More Money from Your Business," and co-authored the instant book being reviewed.

The instant book being reviewed concerns the strategic planning aspect behind the design and building of an ecommerce Web site where infoproducts are sold. In a nutshell, you have to have a home page that FOCUSES on one thing - selling the product you are trying to sell. On that home page you will want to harvest visitor names and email addresses so you can follow-up with visitors who don't buy when they first visit. Your Web site will need to inform its visitors why they should buy the product, convince them to buy, and make it easy for them to actually buy it. And then there is some talk in the book about how to generate traffic to your Web site. You know, the marketing tools and techniques that so many other books cover reasonably well.

There is a lot more to information marketing on the Internet than just building a killer Web site. You have to have a good idea for a product. You have to be able to produce the product. And you will probably want to be able to maximize revenues from your product by also offering coaching and consulting services that relate to your product. This book does not cover any of these other things. As a result, I found the title to the book to be TOTALLY deficient in explaining to me what the book was in fact about. Wouldn't you expect a book titled "The Official Get Rich Guide to Information Marketing on the Internet" to cover all of these things? Sure you would.

After reading this book I highly recommend you read "Coaching Millions" by Milana Leshinsky (ISBN: 9788979293287). In that book Ms. Leshinsky discloses the system behind her information marketing business. And that system is 100% in line with the content included in the instant book being reviewed. If you take my advice about reading the instant book being reviewed and the other three I mention above, then I'm sure you will want to read "Four Steps to Building a Profitable Coaching Practice" by Deb Brown-Volkman (ISBN: 0595296602). And you might want to read "The Ultimate Training Workshop Handbook" by Bruce Klatt (ISBN: 0070382018)? I picked this last book up in Hawaii, too. I skimmed it and feel as though it has some wonderful information, but is not written so well. 4 stars!

PS. Take a look at the Search Inside feature for the instant book being reviewed and examine the Table of Contents to see exactly what is covered.
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