Boston Globe Launches Two Online Brands to Better Serve a Wide Array of Consumers and Advertisers
BOSTON–(BUSINESS WIRE)–The Boston Globe will launch a paid subscription Web site, BostonGlobe.com, in the second half of 2011 and Boston.com will remain free, to better serve a wide array of consumers and advertisers as part of a two-brand strategy. Boston.com, already one of the nation’s largest regional Web sites, will remain free to users and remain the one-stop source for all things Boston …
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