Anthem Blue Cross ‘Our Health Connects Us’ Campaign Receives Prestigious Social Media Award
WOODLAND HILLS, Calif., Nov. 2, 2010 /PRNewswire/ — Anthem Blue Cross and Blue Shield and its partner, Deutsch LA, received a 2010 Forrester Groundswell Award for its “Our Health Connects Us” campaign. The award was in the Business-To-Consumer (B2C) Division: Social Impact: Anthem “Our Health Connects Us” by Deutsch LA. A key component of the campaign was the utilization of social media to …
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