Anthem Blue Cross ‘Our Health Connects Us’ Campaign Receives Prestigious Social Media Award
Anthem Blue Cross ‘Our Health Connects Us’ Campaign Receives Prestigious Social Media Award
WOODLAND HILLS, Calif., Nov. 2, 2010 /PRNewswire/ — Anthem Blue Cross and Blue Shield and its partner, Deutsch LA, received a 2010 Forrester Groundswell Award for its “Our Health Connects Us” campaign. The award was in the Business-To-Consumer (B2C) Division: Social Impact: Anthem “Our Health Connects Us” by Deutsch LA. A key component of the campaign was the utilization of social media to …
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