DDB Targets Film-loving Community with Launch of Integrated Volkswagen ‘See Film Differently’ Campaign
DDB Targets Film-loving Community with Launch of Integrated Volkswagen ‘See Film Differently’ Campaign
This week sees the launch of Volkswagen’s 2010 “See Film Differently” campaign, borne out of its continued support of independent cinema. Of course, Volkswagen is all about cars, but it’s also all about independent thinking.  That’s what is at the core of this year’s integrated campaign, set to be the biggest since Volkswagen began supporting independent cinema back in 2004.
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