Placecast Partners with White House Black Market to Launch Fashion Alerts, Location-Based Geo-Fence Marketing
Location-based services leader Placecast announces a partnership with Chico’s-owned women’s specialty retailer White House Black Market (WHBM) that will allow the brand to communicate with its consumers via a new opt-in retail marketing technology called FashionAlerts. Through FashionAlerts, shoppers receive text messages from WHBM when they pass through specific geo-fenced areas. (PRWeb October …
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